Social Media Marketing – Don’t be a Twitter! No comments yet

Look, we’ll be the first to jump on any truck passing which could serve our clients better, particularly when it comes to the Internet.

In the Internet’s case, if you don’t get on the truck straight away you find it’s fuller than a bendy bus in rush hour… however, we have served ourselves a cease and desist order when it comes to ‘Social Media Marketing’ – quotes intentional.

Put this into real-world context: if you’ve ever been at a drinks party and wanted to engage with a conversation, do you:
a)    Barge into the conversion, talk over people, relentlessly pursue your message, hand out some business cards and fliers and then exit without hearing what anyone else has to say, or do you
b)    Listen carefully, wait until you have something relevant to say, and then engage with the group in order to participate
If you can retain this picture, then you can understand better why so many marketing businesses are perplexed with social media – because social media marketing contradicts itself.
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Marketing Budget? Online Is Different No comments yet

In the good ol’ days the marketing budget was the ground rule for all marketing. Sure you could stretch it here or there, but it was set, rigid, in stone, and if you wanted to gain something you had to pilfer from somewhere else in the budget.

This made sense, because often stretching a budget in a certain field of marketing would actually reduce the overall effectiveness of the campaign.

For example, with direct mail, the larger the list bought, normally the less targeted it becomes; or with advertising, repeat advertising, whilst reinforcing the message normally has less effectiveness with the same creative.

So, What’s Changed… ? Read more

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