Google Quality Score is Not About Relevance, It’s Revenue No comments yet

Back in the early days of Pay Per Click advertising Google had one of it’s usual brainwaves. It looked at Overture (which became Yahoo! Advertising) and saw that it’s direct ‘you pay more, you position higher’ approach had two main flaws:

1. If the adverts in the search results were less relevant to the search term, then the search engine itself would seem to be less accurate
2. If the advertising network gets paid on click-through, then to allow poor performing adverts to dominate because they’re willing to spend more means that lower revenue would be realised

So, Quality Score was Google’s smart balancing act. The premise was Read more

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Five Ways to Fix Your Forms (and Increase Conversions) No comments yet

Whether used to generate leads, or to help with searching, web forms are arguably the most critical element in a website – yet often they are neglected to the detriment of your business.

Worse, you may never discover that a little attention could double your performance. So here are our five ways…

1. Make it obvious what is wanted

Too many forms suffer from not making it clear which information is mandatory – the common symbol for a mandatory fields is an asterisk (*). Read more

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