Google Quality Score is Not About Relevance, It’s Revenue No comments yet

Back in the early days of Pay Per Click advertising Google had one of it’s usual brainwaves. It looked at Overture (which became Yahoo! Advertising) and saw that it’s direct ‘you pay more, you position higher’ approach had two main flaws:

1. If the adverts in the search results were less relevant to the search term, then the search engine itself would seem to be less accurate
2. If the advertising network gets paid on click-through, then to allow poor performing adverts to dominate because they’re willing to spend more means that lower revenue would be realised

So, Quality Score was Google’s smart balancing act. The premise was Read more

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5 Checks: Is Your Site Passive or Active? No comments yet

A passive site is a website which doesn’t work in the content of the site to develop new opportunities for business growth. It lacks offers, calls to action, links and marketing messages and, as a result, gives visitors every opportunity just to walk away.

Here are five quick tests you can take to find out if your website is passive or active:

1. Can You Navigate Without Using the Menu?

If a visitor cannot navigate through the website and end up at the destination you’d like them to get to (sale, enquiry or whatever your main revenue aim is) then your site is passive.

Ideally, website visitors should not need to use the main menu at all. It’s a fallback, not a critical path.

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