Local Marketing – More Than Just Google? No comments yet
Feb
3
2010
On the face of it, it’s easy to get into the idea that Local Marketing for businesses involves either using local targeting in AdWords or ‘Google Local’ search results (where the map appears in Google when you search for something with a placename).
However, this is just the tip of the iceberg, there is a lot happening at the intersection of Local and Social marketing – which is what this week’s Social Summit is covering. We haven’t had a chance to make it down there, but it is the most interesting dynamic happening in online marketing and communications at the moment.
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These are both exciting and challenging times as the print media still tries to make revenue out of its’ failings. You could see this as the 12th round of a particularly intense boxing match, with the old champ on the ropes, face bloodied… knowing that returning fire is the only option.