Happy New Year from all at Ergo Digital. 2011 was quite eventful for us: from speaking at Wembley Stadium, to launching many successful websites, to sending more emails than ever before (for our clients, of course)… it’s been a year of growth.
As we look ahead, we’ve spotted six things that anyone involved in digital marketing should take note of… here goes: Read more
The clock is ticking… and soon the final curtain will come down on what was the founding father of PPC – Yahoo! Search Marketing (nee Overture).
All we can say is: the end can’t come soon enough. The clunky interface was delivered late and was dated even before it was birthed. Little was done to improve it, and as Google evolved and Microsoft entered the market, there it stood, stuck in time.
However, that was just about bearable as long as the performance worked. But, as the months went by the slide continued… 20%, 15%, 10% … now about 5% of Google’s reach.
Yet, this article is not about that… What has become increasingly unbearable is the active encouragement of click misbehaviour on Yahoo’s part. We won’t use the word ‘fraud’ for fear of litigation – but let’s call it click ‘flawed’.
We give you a tale of increasing desperation which has led to the final insult as Yahoo! enters it’s last days. Read more