Why You Need a Mobile Website No comments yet
May
9
2012
If you’re an online business and you have a reasonable active website (say 100+ visitors a day), then it’s about time you planned for (or fast-tracked) a mobile website.
There is a trend happening at the moment across every single website we manage for clients – the proportion of mobile visitors to the site is doubling year on year. Currently most of our client sites are averaging between 10 and 15% of mobile visitors. This is up from about 6% this time last year.
The ‘hit’ of not optimising for mobile devices is clear: from smartphones in particular, the bounce rate can be close to twice as high, and the number of pages viewed halves – so for as long as you don’t have a mobile site, you’re limiting your opportunity to reach and sell to your mobile visitors.