Lead Conversion Tracking
Conversion tracking is more than merely getting a report on the number of visits to a ‘thank you’ page on your site.
It means working out where these visitors came from, and how they arrived at this eventual destination. It means working out the ‘net’ cost of every order or enquiry. It means being able to see the entire sale process in action.
When we work on conversion tracking, it’s not just about installing a ‘counter’. It places a value on all marketing activity: allowing informed decisions to improve performance.
Phone Call Tracking
For many businesses, phone numbers are a necessity. Yet, far too often, there is no measurement of website phone enquiries.
Worse, when calls go through, they end up at various different destinations. What may start off as a website enquiry can end up never being attributed.
The average call-to-email ratio is about 60/40 so not measuring calls can devalue your online marketing, and can lead to poor strategic decisions being made.
Phone tracking is critical. Not only will it measure activity, but it also provides a very effective means of checking enquiries are being managed and recorded properly.