What This Means for Advertisers
We buy advertising across a range of networks – from text-based Pay Per Click all the way through to display advertising and affiliate marketing. We know what techniques work for which kinds of business.
When we put an advertising plan together for a client we get to work on the creative, the targeting and the campaign measurements.
We put our clients first in line of new targeting methods and media and we’re always willing to test, develop, adapt and optimise to ensure our clients are getting the best returns.
What This Means for Publishers
We supply advertising to a number of clients, but we don’t represent one network or a single technology. We are focused on getting the best returns for our clients.
What this means for publishers is advertising based on their preferences – whether it’s sponsorship and exclusivity, or auctioning to the highest bidder.
Better still, we advise publishers on both online advertising sales as well as marketing to get the metrics in place to ensure that profitability and return on marketing spend is achieved.
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