Audio and Video Campaigning
You’ve got two minutes to engage your visitors, starting from, now!
You’ll find it’s less than you think – about one side of A4, then it’s over. Or, it will be if you go on for much longer. There’s no point leading up to a punchline when only 10% of visitors actually get there.
Keep your content snappy, focus core messages and benefits. Talk about your client, and not yourself. Measure success in action and reaction to your creative and then you’ll improve your website performance.
Enough About You!
If there’s one thing that is guaranteed to turn someone off in a conversation, then it’s people who can’t stop talking about themselves. The same is true of audio and video: most of what you think is interesting about you, isn’t.
Don’t tell them your life story, relate to their needs, challenges and desires. If running an online webinar or podcast – think about their needs, not yours.
Your visitors want to know what’s in it for them – what they’re going to get out of working with you. If you can’t get that across in under a minute, then you need to simplify, urgently!