Return on Investment Needs Lifetime Value
For many businesses the development beyond service into relationship is something that they’ve always done ‘offline’ – however that is all changing now. You need to focus on return on investment.
Firstly, the consumption of digital media is now at such a high level that reaching people by email, text and through social media is not only accepted, but also preferred.
Secondly the cost of contact by mail, or phone, can be prohibitively high in comparison to digital means.
The reality is that all customers are different, but it is only by communicating through different media that you get the right means of reaching and engaging.
Get ROI Measures in Place, Then You Can Optimise
We are very focused on measures of returns because we know these are crucial to deliver effective campaigns.
It all filters down from the value generated by online marketing, and starts with understanding what the value of an ‘action’ on your site achieves (whether purchase or enquiry).
Not only that, but we share all our results with you: whether good, bad or indifferent. With digital you don’t need guesswork any more.
So if you’re looking for more of a ‘heads up display’ rather than ‘head in sand’ approach to your digital marketing, we’re confident we’re the right supplier for you.