The Mental Blocks
There are three main hurdles that limit the use of tactical digital marketing:
- The company doesn’t have any specific marketing initiatives, or
- The initiatives are cobbled together at the last possible minute, or
- The campaigns are avoided and seen as costs not profit centres
Yet, properly planned, they can provide incredible opportunities to generate seasonal (or even out-of-season) returns.
If a website works in tandem with email and other forms of marketing, then you can double or triple daily sales turnover.
Dynamite Tactical Targeting
You need to keep an eye on seasons, on events, on interest and on the news. If something relevant is coming, you need to plan for it to gain the best advantage.
Whether it’s a trade show, special deal, or royal wedding, make sure your campaign is timely and powerful to see the right level of performance.
And then you need to choose the right media: website, email, pay per click, social – or all of them. Your customers aren’t the same, so try to reach them where they are.
For most businesses, tactical campaigning is the life-blood of the marketing department, and digital should make it even more effective for you!