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	<title>Digital Marketing Agency Basingstoke Hampshire</title>
	<link>http://ergodigital.com</link>
	<description>Ergo Digital</description>
	<lastBuildDate>Tue, 07 Feb 2012 16:31:01 +0000</lastBuildDate>
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		<title>Tips to Help you Create the Right Mobile Website For Your Business</title>
		<description><![CDATA[If your website is not mobile enabled, then you&#8217;re probably missing a trick. Currently, across a broad range of our clients: 5-10% of visitors are using tablets or smartphones, and up to 40% are opening HTML emails on mobile devices. &#8230; <a href="http://ergodigital.com/create-the-right-mobile-website">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://ergodigital.com/create-the-right-mobile-website</link>
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		<title>6 Key Digital Marketing Trends for 2012</title>
		<description><![CDATA[Happy New Year from all at Ergo Digital. 2011 was quite eventful for us: from speaking at Wembley Stadium, to launching many successful websites, to sending more emails than ever before (for our clients, of course)&#8230; it&#8217;s been a year &#8230; <a href="http://ergodigital.com/6-key-digital-marketing-trends-for-2012">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://ergodigital.com/6-key-digital-marketing-trends-for-2012</link>
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		<title>Yahoo! Search Marketing &#8211; The Final Insult</title>
		<description><![CDATA[The clock is ticking&#8230; and soon the final curtain will come down on what was the founding father of PPC &#8211; Yahoo! Search Marketing (nee Overture). All we can say is: the end can&#8217;t come soon enough. The clunky interface &#8230; <a href="http://ergodigital.com/yahoo-search-marketing-the-final-insult">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://ergodigital.com/yahoo-search-marketing-the-final-insult</link>
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		<title>Google Quality Score is Not About Relevance, It&#8217;s Revenue</title>
		<description><![CDATA[Back in the early days of Pay Per Click advertising Google had one of it&#8217;s usual brainwaves. It looked at Overture (which became Yahoo! Advertising) and saw that it&#8217;s direct &#8216;you pay more, you position higher&#8217; approach had two main &#8230; <a href="http://ergodigital.com/why-google-quality-score-is-no-longer-about-relevance-its-about-revenue">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://ergodigital.com/why-google-quality-score-is-no-longer-about-relevance-its-about-revenue</link>
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		<title>Five Ways to Fix Your Forms (and Increase Conversions)</title>
		<description><![CDATA[Whether used to generate leads, or to help with searching, web forms are arguably the most critical element in a website &#8211; yet often they are neglected to the detriment of your business. Worse, you may never discover that a &#8230; <a href="http://ergodigital.com/five-ways-to-fix-your-forms-and-increase-conversion">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://ergodigital.com/five-ways-to-fix-your-forms-and-increase-conversion</link>
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		<title>Seven Steps to Measure (and Manage) a SEO Agency</title>
		<description><![CDATA[When we talk with clients about SEO, we spend most of our time unpicking various untruths promoted by SEOs to unsuspecting businesses. From the &#8216;you&#8217;ll never have to pay again to advertise&#8217; (but you&#8217;ll need to pay me!) to the &#8230; <a href="http://ergodigital.com/measure-and-manage-your-seo-agency">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://ergodigital.com/measure-and-manage-your-seo-agency</link>
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		<title>5 Critical Keys to Managing Your SEO Supplier</title>
		<description><![CDATA[Ok, so you didn&#8217;t take our first advice to &#8216;never commit to a monthly SEO contract&#8216;, or perhaps you found another creative way to work with your Search Engine Optimsation which didn&#8217;t involve regular payments&#8230; but you still want to &#8230; <a href="http://ergodigital.com/5-critical-keys-to-managing-your-seo-supplier">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://ergodigital.com/5-critical-keys-to-managing-your-seo-supplier</link>
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		<title>Never Commit to a Monthly SEO Contract</title>
		<description><![CDATA[In the next few weeks, we&#8217;re going to tackle some of the key reasons why we&#8217;re SEO-sceptics when it comes to many businesses and the way in which SEO services are sold to customers. In this article, we challenge the &#8230; <a href="http://ergodigital.com/never-commit-monthly-seo-contract">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://ergodigital.com/never-commit-monthly-seo-contract</link>
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		<title>Google+ is Only Just Getting Started</title>
		<description><![CDATA[The common response to a sea-change in a maturing industry can be very predictable, and this is true of the Internet as much as it is the &#8216;offline&#8217; world because, as we&#8217;ll discuss later this month &#8211; users of these &#8230; <a href="http://ergodigital.com/google-plus-is-only-just-getting-started">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://ergodigital.com/google-plus-is-only-just-getting-started</link>
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		<title>The Gloves are Off as Local Goes Global</title>
		<description><![CDATA[Three announcements and launches in the space of two days and the gloves are off to see who can lead local digital advertising and marketing. Whilst there&#8217;s room for all, across the web, generally there&#8217;ll only be one &#8216;leader of &#8230; <a href="http://ergodigital.com/the-gloves-are-off-as-local-goes-global">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://ergodigital.com/the-gloves-are-off-as-local-goes-global</link>
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