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	<title>Digital Marketing Agency Basingstoke Hampshire</title>
	<link>http://ergodigital.com</link>
	<description>Ergo Digital</description>
	<lastBuildDate>Fri, 18 May 2012 13:11:41 +0000</lastBuildDate>
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		<title>Why You Need a Mobile Website</title>
		<description><![CDATA[If you&#8217;re an online business and you have a reasonable active website (say 100+ visitors a day), then it&#8217;s about time you planned for (or fast-tracked) a mobile website. There is a trend happening at the moment across every single &#8230; <a href="http://ergodigital.com/why-you-need-a-mobile-website">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://ergodigital.com/why-you-need-a-mobile-website</link>
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		<title>Check if Your Website is SEO Optimised</title>
		<description><![CDATA[One of the main questions we often hear when talking to businesses is whether a particular website is well optimised for Search Engines. This is a difficult question because it all depends on what &#8216;well&#8217; is. Most websites have some &#8230; <a href="http://ergodigital.com/check-if-your-website-is-seo-optimised">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://ergodigital.com/check-if-your-website-is-seo-optimised</link>
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		<title>The New EU Cookie Law: ePrivacy for eDiots</title>
		<description><![CDATA[[And What Businesses Can Do to Respond to It] You have been warned. In fact, you&#8217;ve had more than a year and a half since it was first announced that the EU ePrivacy law was coming into force. So, whilst &#8230; <a href="http://ergodigital.com/the-new-eu-cookie-law-eprivacy-for-ediots">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://ergodigital.com/the-new-eu-cookie-law-eprivacy-for-ediots</link>
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		<title>How Not To Do Email Marketing: 4 Tips From a Recent Inbox Arrival</title>
		<description><![CDATA[We just received this email in our inbox and felt obliged to share it, not because we like specifically &#8216;naming and shaming&#8217; but because it shows that even the bigger brands can get it wrong. Badly wrong! So, let&#8217;s do &#8230; <a href="http://ergodigital.com/email-marketing-how-to-avoid-email-fail">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://ergodigital.com/email-marketing-how-to-avoid-email-fail</link>
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		<title>Tips to Help you Create the Right Mobile Website For Your Business</title>
		<description><![CDATA[If your website is not mobile enabled, then you&#8217;re probably missing a trick. Currently, across a broad range of our clients: 5-10% of visitors are using tablets or smartphones, and up to 40% are opening HTML emails on mobile devices. &#8230; <a href="http://ergodigital.com/create-the-right-mobile-website">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://ergodigital.com/create-the-right-mobile-website</link>
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		<title>6 Key Digital Marketing Trends for 2012</title>
		<description><![CDATA[Happy New Year from all at Ergo Digital. 2011 was quite eventful for us: from speaking at Wembley Stadium, to launching many successful websites, to sending more emails than ever before (for our clients, of course)&#8230; it&#8217;s been a year &#8230; <a href="http://ergodigital.com/6-key-digital-marketing-trends-for-2012">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://ergodigital.com/6-key-digital-marketing-trends-for-2012</link>
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		<title>Yahoo! Search Marketing &#8211; The Final Insult</title>
		<description><![CDATA[The clock is ticking&#8230; and soon the final curtain will come down on what was the founding father of PPC &#8211; Yahoo! Search Marketing (nee Overture). All we can say is: the end can&#8217;t come soon enough. The clunky interface &#8230; <a href="http://ergodigital.com/yahoo-search-marketing-the-final-insult">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://ergodigital.com/yahoo-search-marketing-the-final-insult</link>
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		<title>Google Quality Score is Not About Relevance, It&#8217;s Revenue</title>
		<description><![CDATA[Back in the early days of Pay Per Click advertising Google had one of it&#8217;s usual brainwaves. It looked at Overture (which became Yahoo! Advertising) and saw that it&#8217;s direct &#8216;you pay more, you position higher&#8217; approach had two main &#8230; <a href="http://ergodigital.com/why-google-quality-score-is-no-longer-about-relevance-its-about-revenue">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://ergodigital.com/why-google-quality-score-is-no-longer-about-relevance-its-about-revenue</link>
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		<title>Five Ways to Fix Your Forms (and Increase Conversions)</title>
		<description><![CDATA[Whether used to generate leads, or to help with searching, web forms are arguably the most critical element in a website &#8211; yet often they are neglected to the detriment of your business. Worse, you may never discover that a &#8230; <a href="http://ergodigital.com/five-ways-to-fix-your-forms-and-increase-conversion">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://ergodigital.com/five-ways-to-fix-your-forms-and-increase-conversion</link>
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		<title>Seven Steps to Measure (and Manage) a SEO Agency</title>
		<description><![CDATA[When we talk with clients about SEO, we spend most of our time unpicking various untruths promoted by SEOs to unsuspecting businesses. From the &#8216;you&#8217;ll never have to pay again to advertise&#8217; (but you&#8217;ll need to pay me!) to the &#8230; <a href="http://ergodigital.com/measure-and-manage-your-seo-agency">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://ergodigital.com/measure-and-manage-your-seo-agency</link>
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