Those who use Pay Per Click a lot, have got used to work-around solutions to try to squeeze the best value out of this medium. After all, that’s what optimisation is all about.
One of the most frustrating areas has been managing mobile advertising – if we wanted a specific mobile message and campaign we had to setup a separate Mobile campaign, with separate adverts and landing pages.
That was, until now (wait for fanfare) and the joy of ‘Enhanced’ campaigns from Google. Now you can manage devices, adverts, sitelink changes and conversion types all in one place. Read more
So, it’s likely that someone has recently leaned over the ‘digital’ table to you and whispered a sweet nothing in your ear…
‘Content Marketing, it’s the future of SEO, dontcha know?’
In fact, we’d go a little further than that – content marketing is SEO right now and, on top of that, it’s also a key driver for your future digital leads and new business generation. Or rather, it should be.
So, the challenge that most businesses face is now not all about whether it’s a good idea, it’s how to deliver a viable solution that works. This process starts with a joint content vision, which Read more