• The Psychology of the Oversize Button

    Back in the early 1990’s, it was just text links. Menus and actions were just underlined text which pushed you this way and that throught a site. Generally blue too, they were very predictable, ...

  • Effective Text Linking

    One thing which is a constant surprise to us is that many websites don’t even do the simple stuff that well. This starts with the links in the page. The first mistake is that there aren’t ...

  • Local Marketing – More Than Just Google?

    On the face of it, it’s easy to get into the idea that Local Marketing for businesses involves either using local targeting in AdWords or ‘Google Local’ search results (where the map...

  • Generating Website Content = Slicing & Dicing

    We all can see the way that the web is heading – towards relevant content. To a certain extent, this is a good thing, even if abused – because if a website is working hard to put out good ...

  • How to Spot an Adwords Hustle

    This is the second time in as many months that we have come across this kind of activity. So we decided to post about it, just to forewarn visitors of this kind of activity. The Hustle ‘Search M...

  • How to Value Search Engine Optimisation

    One of the common concerns we have with Search Engine Optimisation is that few businesses are fully informed of how to measure the value of performing optimisation and the benefits. The ‘ConR...

  • Old Media Fight Back, Or Game Over?

    These are both exciting and challenging times as the print media still tries to make revenue out of its’ failings. You could see this as the 12th round of a particularly intense boxing match, wi...

  • Why Does Your Site Not Convert?

    For virtually every business with a website in the world, the one measure which makes the most immediate and substantial change to their fortunes is their website conversion rate. Yet few businesses s...

  • Marketing Budget? Online Is Different

    In the good ol’ days the marketing budget was the ground rule for all marketing. Sure you could stretch it here or there, but it was set, rigid, in stone, and if you wanted to gain something you...

The iceberg theory and your path to success

At Ergo Digital, we are fully focused on your bottom line. We care about sales and growth figures and we
want to see them growing rapidly by adopting the right digital strategies.

Why? Because your success is our success, but it doesn't happen accidentally nor at the push of a button

Digital success is like an iceberg: 80% of the important stuff you don't actually see!

However, we believe that it is more important to get the background stuff right because without full
attention being paid to it, front-end design is merely superficial.

We believe that business success is achieved through the power of hundreds of small wins where every little
gain makes a measurable difference to your bottom line.

Ergo Digital - Demand more from digital

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