Gardenatics

Constructing the future for a climbing frame business

How to install the UK’s fasting growing climbing frame company in just two seasons

When Gardenatics came to us in 2014, they had a simple ambition – to become the UK’s leading installer of high-end climbing frames and tree houses. We always like a client who’s ambitious!

So we set about creating a digital strategy which generated significant growth in orders, but at the same time allowed them to grow exponentially without having to significantly increase their headcount.

Planning for the serious part of playtime

Fast forward to early 2015. With an improved, fully responsive funnelling website designed to convert visitors’ interest to customer sales, coupled with a wide-ranging online campaign covering pay per click, search optimisation and social, we were able to drive a wide number of very valuable leads into the company.

All of this was augmented with some cutting edge CRM and workflow software with unique customer management tools designed around the Gardenatics way of working. We increased efficiency and have set the stage for accelerated growth and market dominance.

Fun can be profitable too

Like the sound of 60% increase in average order size with a 213% increase in traffic year-on-year? Call Ergo on 01962 605 000.

The keys to their success

We helped Gardenatics grow...

  • 213% yearly growth in traffic

    213% yearly growth in traffic

    213% yearly growth in traffic

Increasing traffic is one thing, but when it is for relevant searchers and customers, then it follows that the bottom line grows accordingly. Which is what has happened so far with Gardenatics. The great news is that there’s more to come.

  • Average order size grew from £2,055 to £3,288

    Average order size grew from £2,055 to £3,288

    Average order size grew from £2,055 to £3,288

In the first year of trading, it’s often difficult to get pricing right. Yet we worked closely with them on the model, the types of build and, most importantly, delivering what customers want: leading to bigger projects, better results.

The iceberg theory and your path to success

At Ergo Digital, we are fully focused on your bottom line. We care about sales and growth figures and we
want to see them growing rapidly by adopting the right digital strategies.

Why? Because your success is our success, but it doesn't happen accidentally nor at the push of a button

Digital success is like an iceberg: 80% of the important stuff you don't actually see!

However, we believe that it is more important to get the background stuff right because without full
attention being paid to it, front-end design is merely superficial.

We believe that business success is achieved through the power of hundreds of small wins where every little
gain makes a measurable difference to your bottom line.

Ergo Digital - Demand more from digital

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