Social media marketing is not a one-trick pony

If you’re thinking about social media, then it’s too easy to spend all your time thinking about what you need to be saying. Stop that, you need to think differently!

Firstly, you need to put yourself in your audiences’ shoes – what do they want to hear or see? What do they value? What can you offer them?

Secondly, have you thought about keeping quiet for a moment and listening? Social is about conversations and dialogue, NOT shouting louder. Find you audience, identify their channels, and hear what customers, prospects and consumers are saying. Then you’re ready to engage.

A content strategy is not just for Christmas

We love social media when it’s used in the right way. If you develop strong messages and creative ideas, then there is a whole world to discover and interact with.

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It can endorse your brand, strengthen communities, position your business and create new routes for promotions.

However it can only work if you get the tactics right: compelling content, strong messages and clear communications are on the social tasting menu today. And, most importantly you need to commit.

There’s no point just going hard for a few days and then running out of steam. Social media marketing is hard, but rewarding, work. So whether it’s LinkedIn training, Twitter setup, Facebook pages or Pinterest styling, we can help you.

Generating traffic is great, increasing sales is better

Your website visitors are merely browsers and it needs a lot of application and optimisation to convert interest into purchase or commitment. You need to focus on your conversion funnel and work on design, content and messaging to help every visitor get 'over the line'.

Increasing conversions doesn’t just happen automatically, nor is it a linear process. As devices, audiences and seasons change, you need to be versatile and remain focused on the bottom line.

One sale can generate a lifetime of opportunity

Looking after leads and customers is critical for any business, yet how can you be sure that you don't let leads slip through your fingers, or customers' interest wane over time?

The modern marketer needs help to keep on top of their business opportunities which is why we now help most with adding a string of tools to their armoury. We can help you achieve a much more profitable future.

The iceberg theory and your path to success

At Ergo Digital, we are fully focused on your bottom line. We care about sales and growth figures and we
want to see them growing rapidly by adopting the right digital strategies.

Why? Because your success is our success, but it doesn't happen accidentally nor at the push of a button

Digital success is like an iceberg: 80% of the important stuff you don't actually see!

However, we believe that it is more important to get the background stuff right because without full
attention being paid to it, front-end design is merely superficial.

We believe that business success is achieved through the power of hundreds of small wins where every little
gain makes a measurable difference to your bottom line.

Ergo Digital - Demand more from digital

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