The aim of this article is not to downgrade SEO Agencies, or indeed give the impression that search optimisation is a waste of time. The issue it addresses is that most clients and businesses need to ...
It is easy to get seduced by real-time numbers. When you work on a website, all the visitors are remote, often relegated to numbers in a spreadsheet or weekly report. So real time analytics can seem l...
If we were to make two wagers with visitors to this blog, we’d suggest these two things: You have measurements in place of virtually every activity you do online, yet You are still struggling to...
When it comes to planning for a successful 2013, the first thing you should do is agree a budget for the year, then choose what areas you want to spend it in and then press ‘go’ and hope t...
As we celebrate the Christmas season it again leaves us looking forward to 2013, but not before we offer our final challenge of 2012. When it comes to seasons, it is our view that all businesses have ...
There has been a lot written about the London Olympic games and the ticketing. To a certain extent it would have been very difficult to get everything right, but having been through the initial round ...
We have developed an end-to-end, legally sound, easy to manage solution for businesses and individuals seeking to meet the EU ePrivacy cookie law to ensure website compliance. Step 1: Cookie Audit The...
[And What Businesses Can Do to Respond to It] You have been warned. In fact, you’ve had more than a year and a half since it was first announced that the EU ePrivacy law was coming into force. S...
Back in the early days of Pay Per Click advertising Google had one of it’s usual brainwaves. It looked at Overture (which became Yahoo! Advertising) and saw that it’s direct ‘you pay...
In the next few weeks, we’re going to tackle some of the key reasons why we’re SEO-sceptics when it comes to many businesses and the way in which SEO services are sold to customers. In thi...