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Why Google Will Have Cookies for Breakfast with AdID! 1. Because They Want to Take Control The main reason for Google to try to stop using cookies is that they want to develop something that they R...

Building a successful digital marketing strategy is key to a successful online business and website. Simply doing a few of the “right” things won’t cut it in today’s competitive online marketi...

Those who use Pay Per Click a lot, have got used to work-around solutions to try to squeeze the best value out of this medium. After all, that’s what optimisation is all about. One of the most ...

The clock is ticking… and soon the final curtain will come down on what was the founding father of PPC – Yahoo! Search Marketing (nee Overture). All we can say is: the end can’t come...

Back in the early days of Pay Per Click advertising Google had one of it’s usual brainwaves. It looked at Overture (which became Yahoo! Advertising) and saw that it’s direct ‘you pay...

Whether used to generate leads, or to help with searching, web forms are arguably the most critical element in a website – yet often they are neglected to the detriment of your business. Worse, ...

Just like the instant version of coffee, Google Instant has ‘freeze dried’ the flavour of search and reformed it in a more immediate format. But, just like instant coffee, what you get is ...

You can read the full ruling from Google here, but finally a triumph of sense over solicitors. For most, the above page is a dull footnote in the ocean of Google blog posts, but for those using Adword...

One of the challenges many businesses have  is how to view the Internet – and yet in many respects there is much to be learnt from the real world and applied to Internet activity. Real World Le...

The ‘art’ of SEO is discussed a lot… but the main issue that is often avoided, which is: ‘is it worth it?’ In this article we tackle this question and offer up the five b...