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Some definitions [and the good news first….] The mechanics of developing the elements of a brand have remained constant, hooray! And it’s still fundamentally about the sweet spot between: What a ...

Generalists versus experts So what’s it to be? Are we all generalists these days or does the world really belong to experts? Do we all need to carve increasingly narrow furrows in order to achieve? ...

Carving out a niche for your company in today’s lead-generation is much more complicated than in the past, thanks to search engines’ complicated formulas and the array of technological marketing t...

We all know that technology develops seemingly at the speed of light, leaving those behind that don’t stay with the times. Of course, the same holds true for effective link-building and content mark...

Ever had one of those days where your time and attention was taken up by meaningless things? We know what it’s like, for every email that matters, you get ten that don’t. And finally, to c...

Building a successful digital marketing strategy is key to a successful online business and website. Simply doing a few of the “right” things won’t cut it in today’s competitive online marketi...

Howdy, fellow Facebooker Greetings from your maker. Do you Facebook? Of course you do, and so do I. I Facebook every single day, it makes me more connected and complete. Life is wonderful in Facebook,...

We explain the changes to Facebook likes, why they are appearing more often and some of the decisions behind these solutions....

With all the brouhaha of the Facebook IPO, it’s easy to look at Facebook and think that it’s sitting pretty atop the social space: more time on site, more visits, more users… surely,...

Happy New Year from all at Ergo Digital. 2011 was quite eventful for us: from speaking at Wembley Stadium, to launching many successful websites, to sending more emails than ever before (for our clien...