There is so much information available, but for most online players there are probably only a handful of measurements that matter. The trouble for most businesses is that they don’t know why Analytics-driven Marketing matters.
You can trust us to put the measurements in place, do the number crunching, keep track of changes and help you optimise your online presence for growth. And the proof is in the outcomes, incremental changes leading to a compounding of gains.
One extensive website with an enormous range of pages and content, where offers adapt every month to the demands of the clients, and capacity changes meaning that conversions never stay the same.
So, we report and analyse every month, understand how the different areas of the website are performing, receive briefings from our client and adapt for the month ahead.
Two websites offering a wide range of services, where quality leads are of high value, but there are large volumes of time-wasters, it is vital to ensure that every lead is accounted for.
Our ‘secret source’ for them tracks from Ads, Organic, Google Analytics 4 and in their CRM to make sure that we know exactly the cost of every good opportunity. In that way, we can flex accordingly.
With five different types of lead, and several marketing channels, and a brand new website, we needed to work really carefully to knit together the best tracking solution to account for the cost of inbound.
Then, working with the client, we can also place a value on each type of lead, to ensure that we continue to drive value to both our client, their recruiters and future candidates.