• The 9 Rules of Social Media engagement (Part I)

    Turn your audience into advocates, and promote as naturally as breathing Social media can either be the biggest waste of your energy and time, or one of the most rewarding experiences. And all of this...

  • Brand Building in the Digital age

    Some definitions [and the good news first….] The mechanics of developing the elements of a brand have remained constant, hooray! And it’s still fundamentally about the sweet spot between: What a ...

  • Why Open source is the future for SMEs

    Do you find that paying for software licences is akin to being levied a tax on your success? Then, when you add more persons on your licence, as a result of your business growing, it increases your co...

  • Big data and the role of decision software

    Even supercharged data has a job to do, and the job is always about a decision – so says a recent MIT article ¹ And who are we to argue. So whilst the value of decision software’s promise has...

The iceberg theory and your path to success

At Ergo Digital, we are fully focused on your bottom line. We care about sales and growth figures and we
want to see them growing rapidly by adopting the right digital strategies.

Why? Because your success is our success, but it doesn't happen accidentally nor at the push of a button

Digital success is like an iceberg: 80% of the important stuff you don't actually see!

However, we believe that it is more important to get the background stuff right because without full
attention being paid to it, front-end design is merely superficial.

We believe that business success is achieved through the power of hundreds of small wins where every little
gain makes a measurable difference to your bottom line.

Ergo Digital - Demand more from digital