• The Pointlessness of Real-Time Analytics

    It is easy to get seduced by real-time numbers. When you work on a website, all the visitors are remote, often relegated to numbers in a spreadsheet or weekly report. So real time analytics can seem l...

  • The Most Important Digital Marketing KPIs

    What is worse than not measuring anything on a website? When you use the wrong measures! Most business owners know they need to analyse their AdWords and Analytics, but normally they choose the wrong ...

The iceberg theory and your path to success

At Ergo Digital, we are fully focused on your bottom line. We care about sales and growth figures and we
want to see them growing rapidly by adopting the right digital strategies.

Why? Because your success is our success, but it doesn't happen accidentally nor at the push of a button

Digital success is like an iceberg: 80% of the important stuff you don't actually see!

However, we believe that it is more important to get the background stuff right because without full
attention being paid to it, front-end design is merely superficial.

We believe that business success is achieved through the power of hundreds of small wins where every little
gain makes a measurable difference to your bottom line.

Ergo Digital - Demand more from digital