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The problem with computers is that they’re black and white. No, not their actual colour, but it’s either a 1 or a 0. You can’t say to a computer that a 0.5 means either / or… o...

We think it must have happened sometime this year… a sudden realisation that after all the unnecessary wastage of effort (and marketing spend) on WAP and Apps – yes, you know who you are a...

Even if you don’t work in digital circles, you cannot fail to have noticed one of the big corporate spats from recent times kick off in ‘The Flash Wars’. If you don’t know what...

Yes, it’s another horrible made-up word… ‘Gamification’  which already has a Wikipedia page, and is likely, in due course to enter one or more English language dictionaries. W...

Just like the instant version of coffee, Google Instant has ‘freeze dried’ the flavour of search and reformed it in a more immediate format. But, just like instant coffee, what you get is ...

You can read the full ruling from Google here, but finally a triumph of sense over solicitors. For most, the above page is a dull footnote in the ocean of Google blog posts, but for those using Adword...

One of the challenges many businesses have  is how to view the Internet – and yet in many respects there is much to be learnt from the real world and applied to Internet activity. Real World Le...

Just the other day the MD was with a tree surgeon in his back garden. A Leylandii needed cutting, again… and we were chatting about his work. The surgeon said: “The amount of these £$*%£...

The ‘art’ of SEO is discussed a lot… but the main issue that is often avoided, which is: ‘is it worth it?’ In this article we tackle this question and offer up the five b...

A passive site is a website which doesn’t work in the content of the site to develop new opportunities for business growth. It lacks offers, calls to action, links and marketing messages and, as...