Domaine de Luxe is a successful travel brand running a portfolio of luxury destinations in the South of France and Spain.
Traditionally, like many other property companies, it had a limited website and presence, and relied completely on generating bookings through local agents. We pitched the value of both establishing strong websites for their destinations, to increase interest and bookings overall, but more importantly the opportunity to increase direct client liaison and contact.
We launched three new websites, email marketing and a very targeted pay per click campaign for their two key properties and, without needing to compromise their existing partnerships with agents, helped them achieve a significant number of direct bookings and client relationships – thereby improving their overall profitability.
50K Euros saved in booking fees during their first year, with direct leads growing by a whopping 600% year on year.
Now that’s how to wake up a sales team! From mainly dealing with property agents, they’re now increasing direct bookings and enjoying unprecedented growth.
When you have high ticket bookings, then agency fees are astronomic. The case for going direct is a ‘no brainer’, they saved more money in the first month than they spent on the entire setup!
In the past we had very little presence on the internet. Ergo Digital was employed to increase our marketing scope and direct bookings. With a brief that had to be accomplished in a very short space of time, their input was insightful, professional, extremely efficient and to budget. Within a month we had our first direct booking. They have increased our search rankings, implemented a multi-lingual international pay per click campaign and manage our regular emailshots, and continue to provide much needed monthly statistics on the validity of our contact database. I can highly recommend Ergo Digital to provide digital marketing solutions that will yield results.
