Firm Gains, the UK’s leading provider of fully independent business sales advice, approached us with a dilemma. They wanted to scale up their business in two ways; by attracting many more customers to visit their site and by finding a way to create a dialogue with these customers that their small team were able to cope with. Ergo had the perfect three-fold solution.
We built them a destination site to attract a wide range of business owners. How? By providing independent, credible and compelling advice on how to go about selling their business.
Secondly, we devised a dedicated Pay Per Click campaign to drive much more appropriate traffic to the site.
Thirdly, we automated their email communication, using a smart cloud-based solution to enable their limited staff numbers to handle many more enquiries than usual, with a degree of sophistication which enabled intervention at the appropriate times.
A 258% increase in organic traffic to the site with an impressively healthy quadrupling of revenue growth year-on-year. If you want to experience the same, then give Ergo Digital a call.
New websites find ranking hard, but when you’ve got a strong content strategy in place, all that can change. Organic is on the way up and there’s more to come.
Revenues do not skyrocket accidentally. The plans were set in motion, the traffic grew, the conversions were improved and the overall future is looking very bright.
