Nile and York

Knitting a seamless digital fabric for interior designer

It’s all in theĀ detailing, darling

Nile and York, a designer of high quality fabrics used in the most desirable homes and interiors wanted to establish a statement website which placed their brand centre-stage online. It had to be perfect – on all devices, around the world, for the kind of client who appears in glossy magazines.

Celebrities cannot bear anything but the best – and our new website delivered making it easy to browse, compare and select from the beautiful range of fabrics and patterns from Nile and York.

Putting your customers centre stage

Whilst applying the gloss, we also ensured they got the business end right too. The website is connecting up the supply chain between customers and the stockist of their fabrics. Making the whole process more efficient and seamless.

So, they have a cloud-based CRM system which is directly connected to their website – so when stockist or agent information changes, this is published automatically, that second, to their website.

The CRM also tracks their stock levels, assess their stockistsā€™ credit, all in realtime, giving them complete control on the business and helping manage sales enquiries, suppliers and stockists using the same one customer view dashboard.

Made to measure, we’d like to think!

The keys to their success

The iceberg theory and your path to success

At Ergo Digital, we are fully focused on your bottom line. We care about sales and growth figures and we
want to see them growing rapidly by adopting the right digital strategies.

Why? Because your success is our success, but it doesn't happen accidentally nor at the push of a button

Digital success is like an iceberg: 80% of the important stuff you don't actually see!

However, we believe that it is more important to get the background stuff right because without full
attention being paid to it, front-end design is merely superficial.

We believe that business success is achieved through the power of hundreds of small wins where every little
gain makes a measurable difference to your bottom line.

Ergo Digital - Demand more from digital