Nile and York, a designer of high quality fabrics used in the most desirable homes and interiors wanted to establish a statement website which placed their brand centre-stage online. It had to be perfect – on all devices, around the world, for the kind of client who appears in glossy magazines.
Celebrities cannot bear anything but the best – and our new website delivered making it easy to browse, compare and select from the beautiful range of fabrics and patterns from Nile and York.
Whilst applying the gloss, we also ensured they got the business end right too. The website is connecting up the supply chain between customers and the stockist of their fabrics. Making the whole process more efficient and seamless.
So, they have a cloud-based CRM system which is directly connected to their website – so when stockist or agent information changes, this is published automatically, that second, to their website.
The CRM also tracks their stock levels, assess their stockists’ credit, all in realtime, giving them complete control on the business and helping manage sales enquiries, suppliers and stockists using the same one customer view dashboard.
Made to measure, we’d like to think!
