The common response to a sea-change in a maturing industry can be very predictable, and this is true of the Internet as much as it is the ‘offline’ world because, as we’ll discuss later this month – users of these services are real people too!
This is true when it comes to social media too. With Google+ just about a month old, we’ve seen the two common responses you’d expect from this kind of launch:
- The Enthusiast: your typical ‘early adopter’… just sooo excited by this new entrant that they’re gushing about anything it does
- The Critic: much keener to take a contrary position and to be perceived to be knowledgeable precisely because they aren’t excited about the launch, they prefer to criticise from a distance