When Gardenatics (a climbing frame and tree house installer) came to us asking our help in converting leads to sales, we realised we needed to look at the wider picture. We took in the sales chain in its entirety. Encompassing regional considerations, the composition of different types of orders, and various qualitative and quantitative measures, we were crystal clear where we needed to apply our digital efforts. From meticulous optimisation of their site allied to a dedicated PPC campaign, we’ve been able to generate sales leads for around £20, with 4 figure orders coming in at around £85.
Firm Gains, a business selling advice site required a considered, cool-headed approach to measuring their online presence and establish which KPIs they most needed to pay attention to. Ergo Digital, with many years of proven analytical experience were able to help, bringing all of our considerable expertise to bear. From the initial content analysis and paid advertising campaign set up in adwords through to using differing social and email channels, we knew where to optimise and where to maximise. Sometimes it can take many years experience to appear an overnight success!
