When Gardenatics (a climbing frame and tree house installer) came to us asking our help in converting leads to sales, we realised we needed to look at the wider picture. We took in the sales chain in its entirety. Encompassing regional considerations, the composition of different types of orders, and various qualitative and quantitative measures, we were crystal clear where we needed to apply our digital efforts. From meticulous optimisation of their site allied to a dedicated PPC campaign, we’ve been able to generate sales leads for around £20, with 4 figure orders coming in at around £85.
Firm Gains, a business selling advice site required a considered, cool-headed approach to measuring their online presence and establish which KPIs they most needed to pay attention to. Ergo Digital, with many years of proven analytical experience were able to help, bringing all of our considerable expertise to bear. From the initial content analysis and paid advertising campaign set up in adwords through to using differing social and email channels, we knew where to optimise and where to maximise. Sometimes it can take many years experience to appear an overnight success!
Once you have built a great website, or app, then the hard work starts. Traffic is not accidental, nor automatic, nor ‘free’. Even if you use get some rankings, to really experience growth, you need to invest in generating high quality visitors and leads from as many effective sources as possible.
So, how can you make people aware your business? To visit your website? To sign up to a newsletter? To fill out a form? To buy from you? The trick is to use an experienced specialist.
Looking after leads and customers is critical for any business, yet how can you be sure that you don't let leads slip through your fingers, or customers' interest wane over time?
The modern marketer needs help to keep on top of their business opportunities which is why we now help most with adding a string of tools to their armoury. We can help you achieve a much more profitable future.
At Ergo Digital, we are fully focused on your bottom line. We care about sales and growth figures and we
want to see them growing rapidly by adopting the right digital strategies.
Why? Because your success is our success, but it doesn't happen accidentally nor at the push of a button
Digital success is like an iceberg: 80% of the important stuff you don't actually see!
However, we believe that it is more important to get the background stuff right because without full
attention being paid to it, front-end design is merely superficial.
We believe that business success is achieved through the power of hundreds of small wins where every little
gain makes a measurable difference to your bottom line.