Most CRM systems aren’t made for modern businesses

Most legacy CRM systems are designed for the old fashioned sales process, make contact, call and email and close. They become merely repositories for customer data, effectively a very expensive licensed database! And most of the time they make you adapt the way you go about things to fit their system. This needs to change.

Which is why we call this ‘Enhanced’ CRM, because it still supports the sales and marketing, but does it in a much more enlightened way. Here are some ways in which it is radically different:

  • It’s open source – so it is unlicensed and your data is yours
  • It connects openly (using APIs) to all manner of external services – email, social, websites (particularly WordPress), so you can choose your preferred services
  • It can run workflows – so it can help you automate follow ups, communications and other customer-related actions whether you’re a shop or a corporate
  • It’s built around your business – we only add what you need
  • It’s a fixed monthly price – so if you grow, then great, we don’t start charging you per person

We’re transforming businesses by making them more efficient, reducing waste, increasing productivity and improving margins.

Now that is what we mean by ‘Enhanced’.

How does your Garden(atics) grow?

Gardenatics b

Gardenatics, a relative newcomer to the world of treehouses and climbing frame builds, had very big ambitions and wanted a way to grow and scale up over time without increasing head-count. Step forward Ergo Digital who implemented their proprietary cloud-based software, Omny Link, to provide an enhanced CRM system configured and built to Gardenatics’s exact needs.

They now have an intuitive, single customer view, accessible anywhere, from any device. Now they and their army of installers can keep tabs on the business, simply and effortlessly, with instant reminders for when something’s been forgotten. Foolproof, to put it another way! So if you are equally ambitious and want to lessen your limits to growth, then Demand More and employ Ergo.

One-view customer dashboard, keeps Firm Gains firmly in the driving seat


Firm Gains, an independent provider of business information, wanted a single customer view to help manage their varied and valuable sales leads. Ergo Digital were able to provide a simple, single customer view for everyone across the organisation with an automated enquiry and lead handling email function to really make those leads count. Need more business? Contact Ergo today.


Generating traffic is great, increasing sales is better

Your website visitors are merely browsers and it needs a lot of application and optimisation to convert interest into purchase or commitment. You need to focus on your conversion funnel and work on design, content and messaging to help every visitor get 'over the line'.

Increasing conversions doesn’t just happen automatically, nor is it a linear process. As devices, audiences and seasons change, you need to be versatile and remain focused on the bottom line.

Traffic generation is far from accidental

Once you have built a great website, or app, then the hard work starts. Traffic is not accidental, nor automatic, nor ‘free’. Even if you use get some rankings, to really experience growth, you need to invest in generating high quality visitors and leads from as many effective sources as possible.

So, how can you make people aware your business? To visit your website? To sign up to a newsletter? To fill out a form? To buy from you? The trick is to use an experienced specialist.

The iceberg theory and your path to success

At Ergo Digital, we are fully focused on your bottom line. We care about sales and growth figures and we
want to see them growing rapidly by adopting the right digital strategies.

Why? Because your success is our success, but it doesn't happen accidentally nor at the push of a button

Digital success is like an iceberg: 80% of the important stuff you don't actually see!

However, we believe that it is more important to get the background stuff right because without full
attention being paid to it, front-end design is merely superficial.

We believe that business success is achieved through the power of hundreds of small wins where every little
gain makes a measurable difference to your bottom line.

Ergo Digital - Demand more from digital