Start wide, go deep and optimise continuously!

Part art, part science and part philosophical approach, optimisation works because everything online is measurable. To the nth degree!

So choose a master practitioner, one who doesn’t just ‘do’ SEO, or PPC, or any other marketing channel, but sees, understands and optimises everything. All of the time. Choose Ergo Digital, and see your results change like Nautilus Sailing did.


(Kai)zen philosophy and the art of motor car selling….

Kaizen, the Japanese philosophy of continuous improvement pre-dates digital optimisation, but the two share very similar approaches to maximising results.

So when CarQuake (a website to introduce car dealers to car seekers) required a new automated site to convert the maximum leads to sales, we were only too happy to help optimise the site. Sometimes being radical, other times more subtle, our mantra of continuous improvement lead to some impressive results. Today the site is handling over 4000 monthly organic visits, with over 1000+ offers being managed at any one time.

Need results – get in touch.

SEO of Car Automotive Website

Generating traffic is great, increasing sales is better

Your website visitors are merely browsers and it needs a lot of application and optimisation to convert interest into purchase or commitment. You need to focus on your conversion funnel and work on design, content and messaging to help every visitor get 'over the line'.

Increasing conversions doesn’t just happen automatically, nor is it a linear process. As devices, audiences and seasons change, you need to be versatile and remain focused on the bottom line.

Traffic generation is far from accidental

Once you have built a great website, or app, then the hard work starts. Traffic is not accidental, nor automatic, nor ‘free’. Even if you use get some rankings, to really experience growth, you need to invest in generating high quality visitors and leads from as many effective sources as possible.

So, how can you make people aware your business? To visit your website? To sign up to a newsletter? To fill out a form? To buy from you? The trick is to use an experienced specialist.

The iceberg theory and your path to success

At Ergo Digital, we are fully focused on your bottom line. We care about sales and growth figures and we
want to see them growing rapidly by adopting the right digital strategies.

Why? Because your success is our success, but it doesn't happen accidentally nor at the push of a button

Digital success is like an iceberg: 80% of the important stuff you don't actually see!

However, we believe that it is more important to get the background stuff right because without full
attention being paid to it, front-end design is merely superficial.

We believe that business success is achieved through the power of hundreds of small wins where every little
gain makes a measurable difference to your bottom line.

Ergo Digital - Demand more from digital