Sure, it’s possible to reverse-engineer SEO into a website or even to do a little with a website to gain some rankings. However we fervently believe that SEO works best when its configured and planned from the start of the website design so that the good practice permeates the architecture of the site and infuses all corners of all your pages. So, when it comes to SEO, you need to start with your website.
We also know all the tactics and research steps needed to rank highly for Google, Yahoo and Bing. However we also realise that Google continues to cut off short cuts and undermine unsound tactics, so long term performance is hard-won and should be engineered into your website first. Sounds sensible doesn’t it? But you’d be surprised how few web agencies really tackle on-site SEO as the cornerstone of a good strategy.
The biggest SEO trick is to focus attention on page one ranking – yet this always seems to be the opening gambit: page one = success. Yet, that still misses the point somewhat. If you rank on low traffic terms, or ones that don’t provide converting customers, your best attempts will be wasted.
So, the questions that any self-respecting agency should be willing to answer is: what are the key search terms you need to rank for? And what is achievable within the next six months (or so) given the budget allocated?
And to be straight with you there are two other potential issues with SEO. Firstly it is not ‘free’, never was, never will be. It costs money therefore you need it to account for itself in the same way as other forms of marketing – what is the ROI? We find that it is generally more expensive than Pay Per Click and Email in terms of value to your business.
Secondly, it is not scalable: in our experience it is not the cornerstone of a successful digital strategy, it is part of the mix. We have yet to encounter a business which uses SEO as the main source of new business and revenue – but we work with many who benefit from our SEO skills.
If you are the kind of business who is prepared to apply solid, proven and measurable marketing techniques to your business – which include SEO but not at the expense of everything else, then you should work with an agency like Ergo Digital.
You can Demand More with Ergo Digital.
This long-established market leading car deals website has benefited from consistent and high organic traffic meaning a profitable SEO revenue stream.
We combined the best in on-site optimisation to create a high-ranking and effective website. We coupled this with a smart link building and content strategy, focusing on the outstanding deals to establish great SEO performance.
Starting up from scratch is never easy, particularly when competing with a large number of well established websites.
We focused from day one on a small, but rich, range of keyword phrases we wanted to target and delivered immediate gains. Already, just over a year since launch, the site has a good number of relevant page one rankings and generates substantial enquiries and orders from this activity.
