Good design is ultimately about function. Form follows function after all. So our approach to building your website reflects this. We start by asking you the difficult, searching questions such as ‘why does your website exist?’ It’s only by understanding fundamentally your business goals, can we produce a website which delivers as the solution.
That’s not to say we can’t (and don’t) develop beautiful looking websites, it’s just that we think that the most impressive websites are the ones where form and function are beautifully interlinked; where it’s difficult to see where one starts and the other stops. We call this Effective Design and it’s just one small difference that sets us apart from other websites developers. Differences which translates to a bigger business result. Demand more from your website. Demand Ergo.
When Ufton Court, came to us with a request for a new website, they knew they needed a website which would not only engage their customers to spend more time exploring the site (schools and colleges looking to bring history and outdoor teaching to life and couples looking for a wedding venue) but would also result in increased business bookings.
On launch the new site analytics were impressive:
Gardenatics, a new start-up approached Ergo to help them convert the high visitor interest in their website to bona fide sales. After consultation, we realised the key to their website success was twofold:
To widen the sales funnel as wide as we could get it at each stage of the sales process.
To clearly communicate the benefits of their products to their core audiences.
They were very pleased with the results: a 60% increase in the average size of order for 2015 versus 2014.
Once you have built a great website, or app, then the hard work starts. Traffic is not accidental, nor automatic, nor ‘free’. Even if you use get some rankings, to really experience growth, you need to invest in generating high quality visitors and leads from as many effective sources as possible.
So, how can you make people aware your business? To visit your website? To sign up to a newsletter? To fill out a form? To buy from you? The trick is to use an experienced specialist.
Looking after leads and customers is critical for any business, yet how can you be sure that you don't let leads slip through your fingers, or customers' interest wane over time?
The modern marketer needs help to keep on top of their business opportunities which is why we now help most with adding a string of tools to their armoury. We can help you achieve a much more profitable future.
At Ergo Digital, we are fully focused on your bottom line. We care about sales and growth figures and we
want to see them growing rapidly by adopting the right digital strategies.
Why? Because your success is our success, but it doesn't happen accidentally nor at the push of a button
Digital success is like an iceberg: 80% of the important stuff you don't actually see!
However, we believe that it is more important to get the background stuff right because without full
attention being paid to it, front-end design is merely superficial.
We believe that business success is achieved through the power of hundreds of small wins where every little
gain makes a measurable difference to your bottom line.