The artificial green wall market has become increasingly saturated in recent times, meaning generating organic traffic is more important than ever.
We built a list of target keywords, and optimised Vistafolia’s site for SEO, in order to help them rank on organic search. This optimisation also covers the inclusion of comprehensive technical documents, which have SEO and AISEO benefits.
Vistafolia sell artificial green walls, but their website isn’t e-commerce. They sell through conversations, and in order to have these conversations their ads need to be fine-tuned to target the correct demographics.
We have worked with them to increase the quality of their enquiries, moving from a significant number of low-intent brochure requests to higher-intent detailed enquiries, meeting bookings and calls.
AI LLMs cite sources which they deem as balanced and well-informed. So, we decided to add a series of comprehensive technical documents to the Vistafolia site, including one evaluating ‘Living vs. Artificial Green Walls’.
The document serves multiple purposes. It is live on the site menu to be viewed, should people be interested in reading it, and optimised for SEO, but it is also cited by LLMs (including ChatGPT) when someone asks a related question – for example “evaluate living vs. artificial green walls”.
Driving traffic with no clear understanding of revenues or profitability
Intent led, tracked and accounted for profitable marketing spend
An unsteady flow of low-quality enquiries yielding little business
Motivated enquiries, in the buying cycle, who fit your ideal target market
Business critical tasks relying on staff time, subject to user error
Make processes more efficient, thorough, predictable and measurable
I spend most of my development budget fixing errors and bugs
Fast and reliable cash-generative e-commerce and lead generation websites
My organic traffic is not translating to the bottom line
Rankings with purpose, targeting your converting keywords
Dated branding which doesn’t match the quality of your business
Modern, digital, flexible brand, guidelines, messaging and identity
Low resolution homebrew quality with little impact
Short, sharp videos designed specifically for the right media channel
Marketing visuals that fail to engage your audiences
Smart, precise imagery demonstrating design with purpose
Lack of regular contact with previous customers and clients
A clearly segmented customer base with fine-tuned strategies for repeat business
I have analytics, but it doesn’t help with our decision-making
A connected analytics layer providing confidence in tactical and strategic marketing work
Vaguely written aggregated words with little meaning
Refined, considered and targeted persuasive copy with calls to action
Finding it a challenge to come up with quality ideas and engagement
Well-considered, precise, relatable and polished content
Occasional ad-hoc generic email communications
Focused varied marketing content, adapted to suit customer profiles
A store where most of your budget fixing bugs and maintaining
A store where the stock, turnover, margins and yield dwarfs the marketing spend
Leads and customers are mainly in spreadsheets and inboxes
Win and retain more business by selecting the right CRM and systems
Outdated systems with inaccessible or incomplete information
Joined up, cloud-based systems which optimise operations
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