Technology Pioneer: Domin

  • Delivered the rebrand of Domin, logo, strapline, brand book and identity
  • Turned around a full corporate website in 5 weeks
  • Established an integrated Shopify solution with over 10,000 product combinations
  • Increased paid and organic traffic 10x to their websites
  • Coached the sales team to segment their client base, improve the conversion funnel and meet targets
  • Designed 3D imaging to support their product range
  • Created a marketing tracking and fulfilment solution using low-code software to improve quality and increase staff engagement

10x

TRAFFIC

“During a season of significant growth for Domin, Ergo delivered high-quality creative and technical solutions for a wide range of digital services.

“They earned our trust with responsive, clear communications and a willingness to fully understand what makes Domin tick.”

Marcus Pont, CEO

A Fluid Solution

Taking on an unexpected full rebrand in thirty days was not necessarily part of the remit, but we’re always up for a challenge.

New iconography in place with a subtle and yet distinct nod to hydraulics and the ‘D’ for Domin. We also founded and formed a proper brand book to ensure that consistency remains in place for cross-media activity.

Graphics Domin

Beautifully Engineered

The most valuable aspect of Domin’s products is hidden in the ‘secret sauce’ of how they build the most efficient and compact hydraulic systems. The products are well-engineered but, frankly, are difficult to get excited about.

By focusing on the benefits and outcomes, we helped Domin create a much stronger set of messages: highlighting precisely the most compelling reasons to make the change: environment, efficiency and overall performance.

Manning the Pumps

If you’re challenging an established industry where cost, supply chain and value is a mystery, then what better way to differentiate than do the opposite.

We created transparent pricing, clear discounts, delivery expectations and global dispatch. Each product had about a thousand combinations, so clients could order exactly what they wanted.

AI & Automations Domin

Tech Leadership

When we first started working with Domin, we introduced them to Airtable and also recommended a CRM to streamline their account management. It was the start of a beautiful relationship.

They now use Airtable effectively as an ERP system for their order management and global supply chain, and the CRM drives the growth in sales and clients across the world as they add to their product lines.

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