Manual keyword bidding in Google Ads is being systematically phased out. The platform that spent years giving advertisers granular control over every bid, every keyword, and every targeting parameter is now pulling those levers away. In their place, Google is favouring intent-based systems that don’t operate as precision instruments. For anyone running paid search campaigns, […]
The SEO Divide That Doesn’t Need to Exist I’m sure everyone has heard, when discussing content in their business, “Should we optimise for search engines or for AI?” The opinion is split. Half argue for traditional SEO. The other half pushes for AI-friendly content. Both sides make valid points. Both believe they’re right. We’re an […]
Picture this. You have a salesperson who shows up late to every client meeting. When they do arrive, they fumble through the pitch, forget key selling points, and leave potential customers more confused than convinced. Their follow-up is patchy at best. Important leads slip through the cracks. You’d sit them down for a serious conversation. […]
It’s easy to assume that the platform you’re paying to advertise on has your best interests at heart. After all, the interface is polished, the recommendations feel helpful, and the prompts seem data-driven. But this isn’t the case, and blindly following Google’s suggestions without a Google Ad agency can be one of the fastest ways […]
So you’ve got budget allocated to Google Ads: the question isn’t whether it will be spent, but whether it will result in business, or just evaporate into the ether whilst Google sends you a thank you note. For many businesses, this is exactly the point where working with a Google Ads agency starts to make […]
Your first lead is your cheapest lead, and your last lead is your most expensive lead. This principal is vital if you want to reduce wasted marketing spend. Most business owners don’t understand this simple truth about marketing economics. They think if they can get one lead for £10, they can get ten leads for […]
How many LinkedIn posts do you see claiming SEO is dead? It’s becoming tiresome. Every few months, someone declares the end of search engine optimisation, usually with a screenshot showing how Google’s AI overview answered their query without them clicking a single link. Here’s the uncomfortable truth: SEO as it existed five or ten years […]
Google Shopping used to be a goldmine. Now it’s a perfectly engineered money drain. While the business world was still celebrating Amazon’s recent decision to pull back from Google Shopping ads, we’d already been having uncomfortable conversations with our clients for months. The kind of conversations that make agencies squirm but that businesses need to […]
Even supercharged data has a job to do, and the job is always about a decision – so says a recent MIT article ¹ And who are we to argue. So whilst the value of decision software’s promise has never been in doubt, the application of such was a different matter entirely. So what’s changed? […]
We all know that technology develops seemingly at the speed of light, leaving those behind that don’t stay with the times. Of course, the same holds true for effective link-building and content marketing strategies on the internet. Recently, Matt Cutts of google declared that guest posting, one of the most popular forms of network building […]
Driving traffic with no clear understanding of revenues or profitability
Intent led, tracked and accounted for profitable marketing spend
An unsteady flow of low-quality enquiries yielding little business
Motivated enquiries, in the buying cycle, who fit your ideal target market
Business critical tasks relying on staff time, subject to user error
Make processes more efficient, thorough, predictable and measurable
I spend most of my development budget fixing errors and bugs
Fast and reliable cash-generative e-commerce and lead generation websites
My organic traffic is not translating to the bottom line
Rankings with purpose, targeting your converting keywords
Dated branding which doesn’t match the quality of your business
Modern, digital, flexible brand, guidelines, messaging and identity
Low resolution homebrew quality with little impact
Short, sharp videos designed specifically for the right media channel
Marketing visuals that fail to engage your audiences
Smart, precise imagery demonstrating design with purpose
Lack of regular contact with previous customers and clients
A clearly segmented customer base with fine-tuned strategies for repeat business
I have analytics, but it doesn’t help with our decision-making
A connected analytics layer providing confidence in tactical and strategic marketing work
Vaguely written aggregated words with little meaning
Refined, considered and targeted persuasive copy with calls to action
Finding it a challenge to come up with quality ideas and engagement
Well-considered, precise, relatable and polished content
Occasional ad-hoc generic email communications
Focused varied marketing content, adapted to suit customer profiles
A store where most of your budget fixing bugs and maintaining
A store where the stock, turnover, margins and yield dwarfs the marketing spend
Leads and customers are mainly in spreadsheets and inboxes
Win and retain more business by selecting the right CRM and systems
Outdated systems with inaccessible or incomplete information
Joined up, cloud-based systems which optimise operations
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