We all know that technology develops seemingly at the speed of light, leaving those behind that don’t stay with the times. Of course, the same holds true for effective link-building and content marketing strategies on the internet.
Recently, Matt Cutts of google declared that guest posting, one of the most popular forms of network building on the web, is essentially dead due to overuse and bad quality content. He says the new age of content marketing will largely center on social media and high quality content posts that really grasp the attention of the reader.
While guest posting most assuredly is not dead, but rather evolving, in moments like these it’s worth reflecting on potentially diversifying your avenues for online marketing.
Guest posting is different from “regular” blogging in that bloggers post their articles and information on other websites or blogs with links back to their own content, in this way expanding their networks and hopefully increasing traffic to their own website. Guest blogging has been one of the easiest ways to advertise a website or blog and has been used by digital marketing agencies and SEO suppliers for a while.
The problem with guest posting is that many people have abused it to spam websites with very low quality content simply to get clicks through to their website. This has resulted in an abundance of bogus and repeated posts that do little to help the internet community at large.
Cutts’ announcement that guest posting is essentially dead worries so many people because it implies that the Google algorithm ,which can have a huge effect on the success of a website, will frown upon guest posting in future updates to its ranking formula. For many bloggers, guest posting has been their main source of self-advertisement. If guest posting is no longer welcome on the web, how can you promote your website?
Despite some interpreting Cutts’ words in an extreme way, he did not intend to say that all guest posting is dead. What he intended is to discourage the thousands of spammy posts we see on the web every day. High quality guest posts are, of course, still great ways to enlarge your network and share your opinion or information.
You can still generate links to your personal blog or website through guest posting, just make sure you are saying something unique that is actually useful for your audience. High quality guest posting is far from dead!
In the spirit of diversification, however, it’s always good to take a look at alternative marketing methods. Cutts and many analysts agree that, in addition to high quality guest posting, social media is really the best way for link-building and content marketing. Social media has soared in popularity in the last decade or so, with millions of people connected to sites like Twitter, Facebook, and Instagram every day.
You can easily establish a presence on these networks for free, take advantage of the secondary networks of your existing contacts, and quickly see your message and links to your website spread around the internet like wildfire. Social media agencies and online marketing agencies are great resources for advice if you would like to try out these lead generation forms of content marketing.
A great tip for content marketing techniques is simply to make your posts as informative and interesting as possible. Take advantage of the rising popularity of infographics or create a useful guide to something that people need. This will allow your links to be accessed through a variety of indirect sources and show your audience that you are here to actually help them out, not simply to increase traffic to your page.
What are you waiting for? Expand your network with high quality content that grabs the attention of your readers. Create an online presence through social media. Get your website out there! Just call us on 01962 605 000 today.