“Having partnered with us from the start, Ergo has been instrumental in helping us differentiate from other M&A suppliers.
“End to end we have a very flexible and efficient business operating system, and consistently deliver a high quality level of service to our clients.”
John Braithwaite, Managing DirectorTogether with Unloq, we explored different content strategies that would increase their AI search rankings. We decided to implement a series of white papers to the site, which are commonplace in the mergers and acquisitions industry.
Each white paper included various citations from verified sources, and the content was impartial and balanced. This is extremely beneficial for AISEO, as LLMs cite sources which they deem as well-informed and unbiased.
As a mergers and acquisitions firm, the mandates are a very important section of Unloq’s website. Each one contains a significant amount of data, and copying this across manually would both waste time and significantly increase the risk of error.
We helped them to develop an automation that sees mandate data pulled from Airtable directly into WordPress at the click of a button. This greatly increases their efficiency and accuracy in the onboarding process of a new client.
The ability to persuade visitors and generate leads in a field as challenging as mergers and acquisitions needed a very careful and considered approach. Attention to detail and the use of the right language are crucial to gaining the trust and confidence of the audience.
We worked closely with Unloq, so that we could learn more about the world of M&A, as well as their specific needs. We delivered two websites, both with specific goals, as well as a host of automation features – including a real-time connection between their CRM and WordPress to update the content.
When it comes to mergers and acquisitions, clarity of message and presentation is paramount. We worked closely with the client, writing a script, choosing a voice-over artist, stitching together images, video and illustrations.
The two videos were short enough to share on social media, but professional enough to take pride of place on the website – raising the profile and credibility of Unloq and with more to come.
Unloq’s aim is to stand out and be different in the M&A world, but at the same time, to give confidence in the services they offer. They have to both be confident and discreet, persuasive but measured.
Our social media strategy is to ensure that we use a combination of videos, stings, dynamic messages and text to continue to reinforce the values and services which make our client the best route to inorganic business growth.
High-value, low-volume email marketing requires a specialised approach. One that speaks the right language to partners, clients and prospects, whilst underpinning the values that make Unloq’s services unique.
With split lists, containing some shared and some unique content, we have created variety without the overhead of coming up with three completely new emails every time. Precise, targeted and confident – just like our client.
Two websites offering a wide range of services, where quality leads are of high value, but there are large volumes of time-wasters, it is vital to ensure that every lead is accounted for.
Our ‘secret source’ for them tracks from Ads, Organic, Google Analytics 4 and in their CRM to make sure that we know exactly the cost of every good opportunity. In that way, we can flex accordingly.
With a growing sales team, and a range of clients and business partners with differing demands, we needed to not only store records, but also to drive the business forward.
We set up the various Opportunities, Tasks, Tracks and Tags to match the way in which the business went about the value chain and to segment their prospects and customers. We imported all the data from their previous CRM to track and store everything. We helped with adoption, and now no lead or opportunity goes to waste.
Our client had already adopted some systems, and whilst using cloud-based technologies, it was still mainly mail, calendar, documents and spreadsheets.
We worked closely with them, putting in place a CRM, then a no-code platform to run their projects. Company records are enhanced using API and AI technology, as we have continued to make them more efficient, paperless and collaborative than ever before.
Driving traffic with no clear understanding of revenues or profitability
Intent led, tracked and accounted for profitable marketing spend
An unsteady flow of low-quality enquiries yielding little business
Motivated enquiries, in the buying cycle, who fit your ideal target market
Business critical tasks relying on staff time, subject to user error
Make processes more efficient, thorough, predictable and measurable
I spend most of my development budget fixing errors and bugs
Fast and reliable cash-generative e-commerce and lead generation websites
My organic traffic is not translating to the bottom line
Rankings with purpose, targeting your converting keywords
Dated branding which doesn’t match the quality of your business
Modern, digital, flexible brand, guidelines, messaging and identity
Low resolution homebrew quality with little impact
Short, sharp videos designed specifically for the right media channel
Marketing visuals that fail to engage your audiences
Smart, precise imagery demonstrating design with purpose
Lack of regular contact with previous customers and clients
A clearly segmented customer base with fine-tuned strategies for repeat business
I have analytics, but it doesn’t help with our decision-making
A connected analytics layer providing confidence in tactical and strategic marketing work
Vaguely written aggregated words with little meaning
Refined, considered and targeted persuasive copy with calls to action
Finding it a challenge to come up with quality ideas and engagement
Well-considered, precise, relatable and polished content
Occasional ad-hoc generic email communications
Focused varied marketing content, adapted to suit customer profiles
A store where most of your budget fixing bugs and maintaining
A store where the stock, turnover, margins and yield dwarfs the marketing spend
Leads and customers are mainly in spreadsheets and inboxes
Win and retain more business by selecting the right CRM and systems
Outdated systems with inaccessible or incomplete information
Joined up, cloud-based systems which optimise operations
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