Luxury Travel: Nautilus Sailing

  • The world’s leading ASA sailing training courses
  • A complex quality website built on WordPress
  • Branding, messaging and content delivery
  • Delivered the full funnel from click to sale
  • Advised on product margin and pricing
  • Exclusively digitally sourced business has grown from $100k to $1.5m turnover
  • 4x organic traffic, and 10x paid traffic, whilst maintaining the same conversion rates 
  • Established CRM and sales workflows to optimise bookings

15x

TURNOVER

Enquiries Ahoy

Having worked with Nautilus Sailing for over ten years, through three websites where we developed and optimised a highly effective lead generation system, we have helped them grow from two locations to eight. From two instructors to a team of ten.

They focus on running the finest skipper school on the planet, we get them the customers who want the best experience.

Organic Nautilus Sailing

Organically Sourced

In my line of work, each visit is valuable due to the specialized nature of the field. Instead of prioritizing quantity, we put more emphasis on the quality of inquiries.

Through our analysis, we identified specific keywords that were highly effective in generating leads for Nautilus. To capitalize on this, we created two separate websites catering to different audiences and tailored them to different sets of keyword clusters.

Another Class

  • The world’s leading ASA sailing training courses
  • A complex quality website built on WordPress
  • Branding, messaging and content delivery
  • Delivered the full funnel from click to sale
  • Advised on product margin and pricing
  • Exclusively digitally sourced business has grown from $100k to $1.5m turnover
  • 4x organic traffic, and 10x paid traffic, whilst maintaining the same conversion rates 
  • Established CRM and sales workflows to optimise bookings
Video Nautilus Sailing

Set Sail

With such an amazing range of locations, catamarans and experiences, Nautilus gives us an extravagant range of media to work with. Yet, we never forget the purpose.

High-quality enquiries booking premium courses to learn how to become a skipper. That’s what it’s all about.

Giving Berths

The challenge with Nautilus isn’t the product, it’s amazing! The test is to avoid sailing enthusiasts and drill down to their audience: people who want to learn to skipper.

We have worked closely with Nautilus for over ten years distilling down a range of very precise advertising campaigns to deliver exactly what they wanted. A flow of future skippers looking for adventure.

Ads
Social Nautilus Sailing

Raising the Standard

With Nautilus the content is amazing, with videos and photos of the most amazing destinations. The temptation is just to use the eye-candy and forget the reason.

The secret to our work is selling the ‘why’ first. The dream of adventure, of being your own skipper, of choosing your trips, of seeing that first dawn on an ocean where it’s just you, the GPS and a destination over the horizon. That’s why they sail.

On the Right Tack

It’s too easy to be carried away by the lifestyle and adventure of the Nautilus crew, from the Pacific to the Med, they deliver award-winning sailing experiences.

However, we are not helping them sell holidays, they sell skipper courses so that clients can sail their own yachts and catamarans. So the content is geared around this. It’s still beautiful, but it speaks to the right audience.

Email Nautilus sailing

Inboxing Adventure

With a large list of past customers and prospects, all with a passion for sailing, we need to ensure that the emails are engaging and entertaining but also focus on growth opportunities.

Coming up with creative angles is our speciality. Whether promoting new catamarans, new locations or even online courses, we change tack frequently to ensure that we never hit the doldrums.

Making Sales Buoyant

With a growing reputation, but skippering being seen as a one-hit sale, it seemed that repeat business would be a challenge. However, Nautilus had two strategies we were able to support with very effective marketing campaigns.

Firstly, they now have an Alumni network called ‘The Tribe’ who regularly go on flotillas with each other, coordinated by Nautilus. Secondly, they have catamaran deliveries where different teams are assembled to take their boats point to point, often across oceans – another level of experience!

IT Systems Nautilus Sailing

Navigating Technology

When we initially worked with Nautilus, they had grown successfully on an inbox and a spreadsheet. For a small business, that makes sense and keeps it simple, but it becomes harder the more conversations, quotes and bookings are managed.
It became clear that they needed to collaborate and track more.

With an envious Tripadvisor rating, their customers expect the perfect experience. Having scoped out their requirements, we helped them choose the right CRM and then helped scope it out to fit their needs perfectly. Now their office team of four can work together, using a range of communication channels to get the job done.

Achieve Growth That Works

We’re the sunshine that fuels
your business growth.

Get Some Rays
×

Hello!

Chat to Ergo on WhatsApp

× WhatsApp Chat?