Some definitions [and the good news first….] The mechanics of developing the elements of a brand have remained constant, hooray! And it’s still fundamentally about the sweet spot between: What a product/service does (its rational attributes and advantages) The customer’s needs and how your product/service can satisfy them An emotive charge – the values you wish […]
Why Google Will Have Cookies for Breakfast with AdID! 1. Because They Want to Take Control The main reason for Google to try to stop using cookies is that they want to develop something that they ‘own’. AdID is not just a cookie replacement – it’s a Google way of doing things: if they see […]
In the first part of this article, we covered the first four rules of social media engagement: be brand-centric, listen, the rule of thirds and talk naturally. So, here are the remaining five rules. 5. Be Easy to Find (and to Follow) To broaden your reach and impact, you need to cultivate a larger following. […]
Turn your audience into advocates, and promote as naturally as breathing Social media can either be the biggest waste of your energy and time, or one of the most rewarding experiences. And all of this depends on how you approach it. Here are some of our learnings from years of social engagement which we hope […]
We are more connected than ever, yet actually reaching people has never been harder! Certainly that’s what we see from both ours and our clients’ perspective and it was brought into sharp focus preparing for leading a session on how technology can help growth with the Worldwide Association of Girl Guides and Scouts (WAGGGS) last week. […]
As we celebrate the Christmas season it again leaves us looking forward to 2013, but not before we offer our final challenge of 2012. When it comes to seasons, it is our view that all businesses have them. We were reminded of this at the beginning of December when the same client who emails us […]
We explain the changes to Facebook likes, why they are appearing more often and some of the decisions behind these solutions.
As we’ve been saying for many months, Mobile is not coming, it’s here. Over 20% of your website visitors will be using a tablet or smartphone and about 30% of emails are opened on mobile devices. Responsive design, for those who don’t know what it means, is a single website layout which automatically adapts (grows, […]
One of the main problems for digital marketing is born out of eagerness to put the horse before the cart. To clarify… that is to decide on a campaign without a well thought-out strategy. So it is with much of email marketing. It makes so much sense to use emails over pretty much every other […]
There has been a lot written about the London Olympic games and the ticketing. To a certain extent it would have been very difficult to get everything right, but having been through the initial round and then the ‘repechage’, it’s time to take a critical look at the online user experience. We have come up with […]
Driving traffic with no clear understanding of revenues or profitability
Intent led, tracked and accounted for profitable marketing spend
An unsteady flow of low-quality enquiries yielding little business
Motivated enquiries, in the buying cycle, who fit your ideal target market
Business critical tasks relying on staff time, subject to user error
Make processes more efficient, thorough, predictable and measurable
I spend most of my development budget fixing errors and bugs
Fast and reliable cash-generative e-commerce and lead generation websites
My organic traffic is not translating to the bottom line
Rankings with purpose, targeting your converting keywords
Dated branding which doesn’t match the quality of your business
Modern, digital, flexible brand, guidelines, messaging and identity
Low resolution homebrew quality with little impact
Short, sharp videos designed specifically for the right media channel
Marketing visuals that fail to engage your audiences
Smart, precise imagery demonstrating design with purpose
Lack of regular contact with previous customers and clients
A clearly segmented customer base with fine-tuned strategies for repeat business
I have analytics, but it doesn’t help with our decision-making
A connected analytics layer providing confidence in tactical and strategic marketing work
Vaguely written aggregated words with little meaning
Refined, considered and targeted persuasive copy with calls to action
Finding it a challenge to come up with quality ideas and engagement
Well-considered, precise, relatable and polished content
Occasional ad-hoc generic email communications
Focused varied marketing content, adapted to suit customer profiles
A store where most of your budget fixing bugs and maintaining
A store where the stock, turnover, margins and yield dwarfs the marketing spend
Leads and customers are mainly in spreadsheets and inboxes
Win and retain more business by selecting the right CRM and systems
Outdated systems with inaccessible or incomplete information
Joined up, cloud-based systems which optimise operations
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