One of the main problems for digital marketing is born out of eagerness to put the horse before the cart. To clarify… that is to decide on a campaign without a well thought-out strategy.
So it is with much of email marketing. It makes so much sense to use emails over pretty much every other form of direct maketing, and most fault foul of the two most common problems:
The first group need to start from the basics – they need to build in a plan for email data capture and seek opt-in as a part of that process.
The second group, if they aren’t given any guidance, may end up making the cardinal sin of email – developing a ‘snooze-letter’.
There are three main reasons this occurs:
It’s OK, you’re not alone if you think you may have created snooze-letters.
The first rule of coming out of this ennui is to realise that you do this. Here’s a quick checklist for you:
Let’s all make a promise, or at least some kind of commitment… never again will we create a newsletter which is bland, unimaginative, useless and pointless ever, ever again.
If you want help changing your email marketing then give us a call on 01962 605 000 or contact us using our funky form.
Ciao for now.
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