What is worse than not measuring anything on a website? When you use the wrong measures! Most business owners know they need to analyse their AdWords and Analytics, but normally they choose the wrong ‘key performance indicators’, and end up measuring rainfall with a thermometer (or the digital equivalent). The challenge is that there is […]
Those who use Pay Per Click a lot, have got used to work-around solutions to try to squeeze the best value out of this medium. After all, that’s what optimisation is all about. One of the most frustrating areas has been managing mobile advertising – if we wanted a specific mobile message and campaign we had […]
So, it’s likely that someone has recently leaned over the ‘digital’ table to you and whispered a sweet nothing in your ear… ‘Content Marketing, it’s the future of SEO, dontcha know?’ In fact, we’d go a little further than that – content marketing is SEO right now and, on top of that, it’s also a […]
Howdy, fellow Facebooker Greetings from your maker. Do you Facebook? Of course you do, and so do I. I Facebook every single day, it makes me more connected and complete. Life is wonderful in Facebook, spend yours here too! Anyway, I have heard your voice, spidered your posts, scanned your photos and imprinted your wall […]
With all the brouhaha of the Facebook IPO, it’s easy to look at Facebook and think that it’s sitting pretty atop the social space: more time on site, more visits, more users… surely, it must be only a matter of time before Zuckerburg dominates everything? Well, firstly let’s terminate one misconception: there is not going […]
If you’re an online business and you have a reasonable active website (say 100+ visitors a day), then it’s about time you planned for (or fast-tracked) a mobile website. There is a trend happening at the moment across every single website we manage for clients – the proportion of mobile visitors to the site is […]
For virtually every business with a website in the world, the one measure which makes the most immediate and substantial change to their fortunes is their website conversion rate. Yet few businesses spend much attention on improving conversion rates through optimisation of their website and therefore they lose the one single area where they could […]
Look, we’ll be the first to jump on any truck passing which could serve our clients better, particularly when it comes to the Internet. In the Internet’s case, if you don’t get on the truck straight away you find it’s fuller than a bendy bus in rush hour… however, we have served ourselves a cease […]
In the good ol’ days the marketing budget was the ground rule for all marketing. Sure you could stretch it here or there, but it was set, rigid, in stone, and if you wanted to gain something you had to pilfer from somewhere else in the budget. This made sense, because often stretching a budget […]
By co-ordinating all areas of online marketing as an integrated approach will give you the greatest rewards and value. The traditional view of ‘horses for courses’ which may have served offline activity well, works less well when there is, in the most part, a single destination – a website (or a business sitting behind the website). […]
Driving traffic with no clear understanding of revenues or profitability
Intent led, tracked and accounted for profitable marketing spend
An unsteady flow of low-quality enquiries yielding little business
Motivated enquiries, in the buying cycle, who fit your ideal target market
Business critical tasks relying on staff time, subject to user error
Make processes more efficient, thorough, predictable and measurable
I spend most of my development budget fixing errors and bugs
Fast and reliable cash-generative e-commerce and lead generation websites
My organic traffic is not translating to the bottom line
Rankings with purpose, targeting your converting keywords
Dated branding which doesn’t match the quality of your business
Modern, digital, flexible brand, guidelines, messaging and identity
Low resolution homebrew quality with little impact
Short, sharp videos designed specifically for the right media channel
Marketing visuals that fail to engage your audiences
Smart, precise imagery demonstrating design with purpose
Lack of regular contact with previous customers and clients
A clearly segmented customer base with fine-tuned strategies for repeat business
I have analytics, but it doesn’t help with our decision-making
A connected analytics layer providing confidence in tactical and strategic marketing work
Vaguely written aggregated words with little meaning
Refined, considered and targeted persuasive copy with calls to action
Finding it a challenge to come up with quality ideas and engagement
Well-considered, precise, relatable and polished content
Occasional ad-hoc generic email communications
Focused varied marketing content, adapted to suit customer profiles
A store where most of your budget fixing bugs and maintaining
A store where the stock, turnover, margins and yield dwarfs the marketing spend
Leads and customers are mainly in spreadsheets and inboxes
Win and retain more business by selecting the right CRM and systems
Outdated systems with inaccessible or incomplete information
Joined up, cloud-based systems which optimise operations
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