Look, we’ll be the first to jump on any truck passing which could serve our clients better, particularly when it comes to the Internet.
In the Internet’s case, if you don’t get on the truck straight away you find it’s fuller than a bendy bus in rush hour… however, we have served ourselves a cease and desist order when it comes to ‘Social Media Marketing’ – quotes intentional.
Put this into real-world context: if you’ve ever been at a drinks party and wanted to engage with a conversation, do you:
a) Barge into the conversion, talk over people, relentlessly pursue your message, hand out some business cards and fliers and then exit without hearing what anyone else has to say, or do you
b) Listen carefully, wait until you have something relevant to say, and then engage with the group in order to participate
If you can retain this picture, then you can understand better why so many marketing businesses are perplexed with social media – because social media marketing contradicts itself.
It is much better to consider Social Media as communications and PR than marketing. Once you think of it like this, then it all fits into place.
We’ll, of course, post this article to Twitter, Facebook, LinkedIn… and if you’re reading this and thinking – ‘hey, so what’s the answer’… then contact us and we’ll tell you: but it has to be based on who you are, what you want to say, whether there’s an audience and how creative you can be with the message.
Sad to say: there is no ‘one size fits all’ solution. You may have been told that there is, but as of 7.57pm on Monday 9th November, we’ve just said that there isn’t…
Driving traffic with no clear understanding of revenues or profitability
Intent led, tracked and accounted for profitable marketing spend
An unsteady flow of low-quality enquiries yielding little business
Motivated enquiries, in the buying cycle, who fit your ideal target market
Business critical tasks relying on staff time, subject to user error
Make processes more efficient, thorough, predictable and measurable
I spend most of my development budget fixing errors and bugs
Fast and reliable cash-generative e-commerce and lead generation websites
My organic traffic is not translating to the bottom line
Rankings with purpose, targeting your converting keywords
Dated branding which doesn’t match the quality of your business
Modern, digital, flexible brand, guidelines, messaging and identity
Low resolution homebrew quality with little impact
Short, sharp videos designed specifically for the right media channel
Marketing visuals that fail to engage your audiences
Smart, precise imagery demonstrating design with purpose
Lack of regular contact with previous customers and clients
A clearly segmented customer base with fine-tuned strategies for repeat business
I have analytics, but it doesn’t help with our decision-making
A connected analytics layer providing confidence in tactical and strategic marketing work
Vaguely written aggregated words with little meaning
Refined, considered and targeted persuasive copy with calls to action
Finding it a challenge to come up with quality ideas and engagement
Well-considered, precise, relatable and polished content
Occasional ad-hoc generic email communications
Focused varied marketing content, adapted to suit customer profiles
A store where most of your budget fixing bugs and maintaining
A store where the stock, turnover, margins and yield dwarfs the marketing spend
Leads and customers are mainly in spreadsheets and inboxes
Win and retain more business by selecting the right CRM and systems