Lies, damn lies and statistics is a well known expression and whilst we don’t strictly adhere to the hostility of this line levelled at what is just an inert mathematical measure, it’s instructive that figures can get a bad rep if used in the wrong way. We’d like to outline why you need to sweep […]
Let’s be honest here: Google is the best of all when it comes to SEO strategy. That’s because as the largest search engine in the world, Google has an opportunity to create and alter algorithms that help searchers find exactly what they’re looking for. And, to be the best of the best, Google is constantly […]
Small businesses sometimes get the short end of the stick when it comes to digital marketing strategy. Without the size of national corporations or the capital for huge marketing campaigns, it can feel like you’re relegated to old-fashioned marketing techniques to bring in a steady trickle of clients and customers. But before you give up […]
Ever had one of those days where your time and attention was taken up by meaningless things? We know what it’s like, for every email that matters, you get ten that don’t. And finally, to cap it all off we receive contacts like this. This LinkedIn connection request prompted this post – to help us […]
We get about three of these emails a day, they drop into our inbox and we normally delete them. It’s easy to read the ‘tells’ that give away they’re spam. However we were surprised that clients still forward to these for our comments, so thought it best to help by showing you what we do […]
Generalists versus experts So what’s it to be? Are we all generalists these days or does the world really belong to experts? Do we all need to carve increasingly narrow furrows to achieve this? It’s a debate that’s raged for years and been thrown into sharper relief by today’s business imperative for everyone to be […]
Do you find that paying for software licences is akin to being levied a tax on your success? Then, when you add more persons on your licence, as a result of your business growing, it increases your costs substantially. You’re not the only ones fed up with this approach. There is a better way to […]
Some definitions [and the good news first….] The mechanics of developing the elements of a brand have remained constant, hooray! And it’s still fundamentally about the sweet spot between: What a product/service does (its rational attributes and advantages) The customer’s needs and how your product/service can satisfy them An emotive charge – the values you wish […]
Why Google Will Have Cookies for Breakfast with AdID! 1. Because They Want to Take Control The main reason for Google to try to stop using cookies is that they want to develop something that they ‘own’. AdID is not just a cookie replacement – it’s a Google way of doing things: if they see […]
In the first part of this article, we covered the first four rules of social media engagement: be brand-centric, listen, the rule of thirds and talk naturally. So, here are the remaining five rules. 5. Be Easy to Find (and to Follow) To broaden your reach and impact, you need to cultivate a larger following. […]
Driving traffic with no clear understanding of revenues or profitability
Intent led, tracked and accounted for profitable marketing spend
An unsteady flow of low-quality enquiries yielding little business
Motivated enquiries, in the buying cycle, who fit your ideal target market
Business critical tasks relying on staff time, subject to user error
Make processes more efficient, thorough, predictable and measurable
I spend most of my development budget fixing errors and bugs
Fast and reliable cash-generative e-commerce and lead generation websites
My organic traffic is not translating to the bottom line
Rankings with purpose, targeting your converting keywords
Dated branding which doesn’t match the quality of your business
Modern, digital, flexible brand, guidelines, messaging and identity
Low resolution homebrew quality with little impact
Short, sharp videos designed specifically for the right media channel
Marketing visuals that fail to engage your audiences
Smart, precise imagery demonstrating design with purpose
Lack of regular contact with previous customers and clients
A clearly segmented customer base with fine-tuned strategies for repeat business
I have analytics, but it doesn’t help with our decision-making
A connected analytics layer providing confidence in tactical and strategic marketing work
Vaguely written aggregated words with little meaning
Refined, considered and targeted persuasive copy with calls to action
Finding it a challenge to come up with quality ideas and engagement
Well-considered, precise, relatable and polished content
Occasional ad-hoc generic email communications
Focused varied marketing content, adapted to suit customer profiles
A store where most of your budget fixing bugs and maintaining
A store where the stock, turnover, margins and yield dwarfs the marketing spend
Leads and customers are mainly in spreadsheets and inboxes
Win and retain more business by selecting the right CRM and systems
Outdated systems with inaccessible or incomplete information
Joined up, cloud-based systems which optimise operations
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