Are you struggling to see the value in your email marketing? It often feels like much more effort than the rewards it provides.
We observe that most companies are so focused on winning new clients, that delivering value to their existing customers often is an afterthought.
Yet, building up a warm list of opportunities provides the most effective way to build long-term value through effective marketing. And, it’s much easier to win business from existing customers than it is to win a new one.
So, let’s get started on making your email strategy more effective for you.
High-value, low-volume email marketing requires a specialised approach. One that speaks the right language to partners, clients and prospects, whilst underpinning the values that make Unloq’s services unique.
With split lists, containing some shared and some unique content, we have created variety without the overhead of coming up with three completely new emails every time. Precise, targeted and confident – just like our client.
With a large list of past customers and prospects, all with a passion for sailing, we need to ensure that the emails are engaging and entertaining but also focus on growth opportunities.
Coming up with creative angles is our speciality. Whether promoting new catamarans, new locations or even online courses, we change tack frequently to ensure that we never hit the doldrums.
With a wide range of products, applications and service offerings, HCL could be seen as demanding. Yet, by integrating segmentation techniques on company size, sector and purchase history, we are able to choose the audiences to send emails to, and uncover what works.
Each email is scoped, the audience identified, professionally written, designed and then integrated with tracking from within the email as well as through analytics.