It is easy to get seduced by real-time numbers. When you work on a website, all the visitors are remote, often relegated to numbers in a spreadsheet or weekly report. So real time analytics can seem like the perfect answer – you can see what visitors are doing RIGHT NOW on your website.
Look, there they are, in this specific millisecond… the region they are in, the device they are using, the page they are on, where they came from and more. It attracts, it engages, it hypnotises.
Pause… wait a minute… rewind! Before we get drawn in, we need to better understand the value. Continue reading “The Pointlessness of Real-Time Analytics”