When we talk with clients about SEO, we spend most of our time unpicking various untruths promoted by SEOs to unsuspecting businesses. From the ‘you’ll never have to pay again to advertise’ (but you’ll need to pay me!) to the ‘you’ll be printing money’ (because you won’t be able to make real revenue).
We’ve already covered some of the pitfalls in our first two articles: never commit to a monthly SEO contract and 5 critical keys to managing your SEO supplier. These give you the groundwork to understanding SEO better.
In this article we now give you the ammunition to manage your SEO supplier (rather than them running rings around you).