User Interfaces and Bad Experiences

Few businesses really spend enough time on user experience. They think they do, but they don’t – they normally put their needs first and then are surprised when the response is different to what they expected.

For smaller businesses much of what they do has to involve some educated guesswork, but it is encouraging that the bigger fish, with all their access to focus groups, beta tests, online research and user feedback, also make mistakes.

Strategic Mistakes – Microsoft…

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