Yes, it’s another horrible made-up word… ‘Gamification’ which already has a Wikipedia page, and is likely, in due course to enter one or more English language dictionaries.
Why all the fuss?
Well, it’s the use of gaming mechanics to make boring bits of life more interesting (to paraphrase the 1,000+ words on Wikipedia). So, if like 99% of the population, you don’t like writing task lists, let alone actually doing the tasks – so, why not get EpicWin on your iPhone? Your tasks are now quests, and you win points and level up your Avatar as you complete tasks.
Ah, But Will it Catch On?
Ironically, it has already, you just haven’t spotted it yet. FourSquare already make a great line in making visiting places (however dull) interesting. Become a mayor, unlock a badge… and there are millions of users around the world ‘signing in’ when they visit places.
And all those automated posts onto your Facebook feed? Chances are they’re posted by these kinds of services – making virtual and real worlds more interesting by adding a layer of fun.
What’s the Next Move?
If you haven’t heard of Farmville, then you probably in the minority. It’s the most popular game on Facebook. In a neat twist, it’s made the mundane out of a game. Stripped away all the fun and left you (and your farmer) with a load of chores to do. Guess what? It works. People love it and get hooked: must increase yield, must buy cow, etc.
So, if you’re thinking of applying gaming wisdom to make your business more effective, then talk to us, we’d love to help you level up your online activity. Because all the ‘games’ mentioned above are very, very, very serious businesses.
Driving traffic with no clear understanding of revenues or profitability
Intent led, tracked and accounted for profitable marketing spend
An unsteady flow of low-quality enquiries yielding little business
Motivated enquiries, in the buying cycle, who fit your ideal target market
Business critical tasks relying on staff time, subject to user error
Make processes more efficient, thorough, predictable and measurable
I spend most of my development budget fixing errors and bugs
Fast and reliable cash-generative e-commerce and lead generation websites
My organic traffic is not translating to the bottom line
Rankings with purpose, targeting your converting keywords
Dated branding which doesn’t match the quality of your business
Modern, digital, flexible brand, guidelines, messaging and identity
Low resolution homebrew quality with little impact
Short, sharp videos designed specifically for the right media channel
Marketing visuals that fail to engage your audiences
Smart, precise imagery demonstrating design with purpose
Lack of regular contact with previous customers and clients
A clearly segmented customer base with fine-tuned strategies for repeat business
I have analytics, but it doesn’t help with our decision-making
A connected analytics layer providing confidence in tactical and strategic marketing work
Vaguely written aggregated words with little meaning
Refined, considered and targeted persuasive copy with calls to action
Finding it a challenge to come up with quality ideas and engagement
Well-considered, precise, relatable and polished content
Occasional ad-hoc generic email communications
Focused varied marketing content, adapted to suit customer profiles
A store where most of your budget fixing bugs and maintaining
A store where the stock, turnover, margins and yield dwarfs the marketing spend
Leads and customers are mainly in spreadsheets and inboxes
Win and retain more business by selecting the right CRM and systems