One of the common concerns we have with Search Engine Optimisation is that few businesses are fully informed of how to measure the value of performing optimisation and the benefits.
Often you’re led to believe that getting to page one of Google is ‘it’ for a reasonably specific keyword phrase, and that you should pay for this privilege. But, almost certainly this is not a cost-effective route, particularly if you’re paying a monthly fee. Here’s an illustration for you:
SEO Firm offer:
“We can get you onto page 1 of Google for a relevant phrase for only £79 per month”
They write copy for a single page on your site, and optimise it for you (cost to them – £50 copywriting, £30 to research, ongoing cost – negligible). They choose a reasonably relevant phrase for SEO purposes but one without much competition. Total Cost £80 covered by the first month’s fee you’ve already paid.
Your page is likely to get indexed on the first page of Google and they start to bill you. They can pretty much sit on their hands for the next 2-3 years without doing anything and your total cost will end up being about £1k a year!
So, what do you get out of it… let’s say that the phrase gets 1,000 searches a month and you’re in position 5… then you probably get about 1-2% of the click throughs, so say 15 visits a month.
You’re actually paying, therefore, about £5 per click through… but you’ll be reassured that all is well because you’re on page one!
And there you have it. If you want any more tips, we’re more than happy to discuss your requirements. Just get in touch with Ergo. Call the Online Marketing Specialists on 01962 605 000, or email in.
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