When it comes to planning for a successful 2013, the first thing you should do is agree a budget for the year, then choose what areas you want to spend it in and then press ‘go’ and hope that all your plans and estimates prove correct over the next 12 months…
Wrong!
Marketing has changed, a lot. Gone are the days when everything was driven by a budget fixed and spread for the entire season or year. Why? These are the five key reasons: Continue reading “Why Fixed Digital Marketing Budgets Don’t Make Sense”
